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FealGood Foundation

Walls of Honor

Honoring New York’s heroes in the most New York way during the week of 9/11.

Walk into any New York City pizza shop, and there’s a good chance you’ll see a wall filled with celebrity photos. In September 2024, we partnered with the FealGood Foundation to temporarily replace those photos with photos of surviving 9/11 first responders, all of whom are still dealing with lingering health effects from 23 years ago.

Results & Recognition

  • 37

    responders featured

  • 26

    news articles

  • 88

    TV broadcasts

  • 279

    million impressions

  • $0

    in paid media

More Work