Rethink awarded Ad Age’s Creative Agency of the Year.

Rethink is honored to be named Ad Age’s Creative Agency of the Year. This is a first for the agency, and an achievement that we are particularly proud of following a rollercoaster of a year. 

As a whole, Rethink’s ideas in 2020 were simple, delightful and attention-grabbing—a welcome antidote to the heaviness of a COVID-weary world. – AdAge

Ad Age referenced work from the past year across a number of clients, including Heinz Ketchup, Kraft Dinner and Truss. 

Kraft Heinz Ketchup (famous for their slow pouring ketchup), offered what might be the slowest puzzle ever made – 570 pieces all in identical Heinz Ketchup red.

While Kraft Dinner’s Pumpkin Spice Macaroni and Cheese took advantage of the fall season’s unrivaled queen – pumpkin spice. It all started with one tweet that got the internet buzzing and clamoring to get one of 1000 available Pumpkin Spice Flavoured KD.

To celebrate the launch of Truss Beverage Co. and its portfolio of cannabis beverages, we created a limited-edition set of rolling papers. Not for rolling joints, but for creating straws to show how they’re reframing cannabis consumption.

To hear more about the ‘Rethink Machine’ and more of the work featured you can read the full article in Ad Age.