When Spain’s tomato throwing festival was put on hold, Heinz helped local Spanish farmers by turning their tomatoes into ketchup.

Blog / August 27, 2021

La Tomatina, Spain’s annual tomato throwing festival, was put on hold this year. That was bad news for local Spanish farmers. 

Since Heinz makes everything better, we decided to do something about it. So we bought local Spanish tomatoes from the farmers and turned them into limited edition Heinz Tomatina Ketchup, keeping the spirit of the festival alive. 

Our limited edition Heinz Tomatina Ketchup even came with a squashed tomato label to visually celebrate the popular Spanish tradition.