Blog / September 24, 2021
Effie Canada is part of an internationally recognized and celebrated competition that puts Canadian agencies and brands onto the world stage.
This year Rethink has the most awards in Canada, with three golds, two silvers and six bronzes. The winners come from all three offices and six different brands. The Effies also recognized Rethink as the Independent Agency of The Year and Canadian Network of the Year.
Kraft Dinner picked up a gold in the Food category for the You Do You – a platform that provoked Canadians to take back KD and hack their mac in weird and wonderful ways. The same campaign also received bronze in the Youth Marketing category.
Science World, The World Needs More Nerds collected two golds in the Influencer Marketing and Local Market Success categories. The campaign inspired world-famous nerds to donate their childhood photos and become the face of the fundraising initiative for Science World’s STEAM education programs.
A silver was awarded to Greenpeace, After Asbestos in the Positive Change, Environmental category. To raise Québecers’ awareness of local endangered species, and get them to support Greenpeace’s conservation efforts, we came up with a grassroots campaign inviting citizens and city officials to put endangered species back on the map.
IKEA Won’t Wake The Baby also received a silver, in the Home Furnishings & Appliances category. Targeting new parents, we took over Spotify sleep playlists and filled them with quiet, shushy ads so as not to wake any babies.
Molson Canadian’s Make it Canadian campaign and Kraft Hazelnut’s Spread Taking on the Godfather campaign both won two bronzes each, while A&W Canada’s Change is Good campaign received a bronze in the Sustained Success category.
Thank you and congratulations to everyone who helped make these campaigns come to life.