Rethink becomes first Agency to win Gold in Digital, Design and Agency of the Year.

Blog / November 16, 2021

Strategy’s Agency of the Year show took place online today. The show was a success and wonderful surprise for Rethink as we received Gold in all three of the Digital, Design and Agency competitions. 

This achievement is special to Rethink for many reasons, but mainly because it has been the goal or BHAG (Big Hairy Audacious Goal) since opening its doors in 1999. 

Three of Rethink’s campaigns also picked up the campaign of the year title. Fondation Emergence’s “Colours of Pride,” was awarded Campaign of the Year. Launching on International Day Against Homophobia and Transphobia the Colours of Pride Flag featured actual bruises from victims of homophobic hate.

Periods for Periods won Design Campaign of the Year,  Over 140 international designers across the world submitted to a font made entirely out of periods, to protest the cost of menstruation products and put an end to period poverty.

And Digital Campaign of the Year went to Lost Tapes of the 27 Club. The campaign used A.I. technology to create songs that could have been produced had some legendary artists not tragically lost their lives at the age of 27highlighting the issue of mental health within the music industry.

You can see the full list of campaigns that made up Rethink’s submissions for Agency of the Year, Design Agency of the Year and Digital Agency of the Year on Strategy’s website. 

Strategy’s awards show also brought back the tradition of the agency reel videos, with Rethink’s contribution petitioning to end Monday creative presentations for the whole industry. The agency has already put this in place across our offices, recognizing that it’s more important than ever to protect down time. We’re now asking others to do the same, in hopes that the initiative will catch on industry-wide. 

Join the petition at

Strategy published an article covering more on Rethink’s overall approach throughout 2021. 

Congratulations and a huge thank you to everyone involved in this year’s momentous wins!