« A fiery stand against censorship. »
The Washington Post logo

Penguin Random House

The Unburnable Book

A fireproof copy of Margaret Atwood's The Handmaid's Tale, designed to fight censorship.

Across the United States, books are being banned and burned at an alarming rate. In response to this wave of censorship, we worked with Penguin Random House to create an unburnable edition of The Handmaid’s Tale, made entirely from fireproof materials.

Then, we got Margaret Atwood to test it with a flamethrower.

Résultats et reconnaissances

  • $35M

    $35 million earned media reach

  • +3.5B

    +3.5 billion impressions

  • $130,000

    $130,000 donated to Pen America

Immortal Awards logoThe Andys Awards logoClio Awards logoThe One Show awards logoCannes Lions Awards logoThe Drum Awards logoADCC Awards logo
Collage of unburnable book images.
Photo of unburnable book
Margaret Atwood using blow torch on The Unburnable Book.

Plus de réalisations