Pascal Routhier


During his dozen years as a curious marketer, Pascal has touched several disciplines, including product development, sales, branding, communications, and consumer research (although he truly dislikes the word “consumer”).

In parallel to his role as a lead strategist at Rethink in Montréal, Pascal also teaches marketing communications at HEC Montréal, Université de Montréal’s business school, where he tries to demystify a fast-evolving discipline to students who all have ad-blockers.

Pascal’s obsessed with games, quizzes, contests, competition, and fantasy sports. Challenge him – he will happily accept.