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New A&W Coffee

Work / A&W / 2020 / Digital + Social

The verdict is in: new A&W coffee beats the old blend out of the water. So we launched a taste test with a twist to prove it, pitting the new coffee against a mystery blend (spoiler, it was the old A&W coffee in the guise of a competitor).

In addition to the taste-test TV spot, we launched a host of fun social videos featuring Allen having a lighthearted time interacting with the new coffee.