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Grass-Fed Beef Taste Campaign

Work / A&W / 2021 / Video

To further promote A&W’s exciting change of using grass-fed beef in all their burgers, we refreshed our Man on the Street platform (due to COVID-19) to have Allen surprise guests with Teen burgers and chat with real people virtually in one of A&W’s drive-thrus.

We captured guests’ sound bites on Canada’s best tasting burger, and their thoughts on how it’s now made with grass-fed beef.