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Work / Bumper to Bumper / 2016 / Design

Bumper to Bumper is a leading distributor of aftermarket automotive parts and solutions in Canada. Having previously operated under three distinct distribution banners, Bumper to Bumper wanted a new unified national presence and increased awareness across the country.

We created a bold, iconic symbol by turning two bumpers into a graphic ‘B’ icon. The company now has an immediately recognizable brand system in place to match its stature within the Canadian auto parts industry.