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Heinz Hot Dog Pact

Work / Heinz Ketchup / 2021 / Digital + Social

For decades, people have been asking why hot dog buns come in packs of 8 when wieners come in packs of 10.

As the condiment that’s been uniting hot dogs together for over 150 years, we decided enough is enough.

The cause garnered thousands of signatures on a petition, and lobbied bun and wiener companies to end this packaging mismatch once and for all.

Our solution? We rallied bun and wiener companies to join the movement and create their own evenly matched packaging. Thanks to all the hot dog lovers in North America, we were able to change the course of hot dog history for the better. 10 wieners. 10 buns. Finally.