Made With Heinz

When it comes to ketchup, it has to be Heinz.

That’s the thinking that inspired our new print and digital campaign for Heinz, which proves that the brand doesn’t need a logo to be recognized.

 We showed food that Heinz pairs best with in the shape of the Heinz keystone. With no additional branding, it’s a move few brands could pull off.  The campaign launched in print, OOH, digital and will be going global in the near future.