When it comes to ketchup, it has to be Heinz.
That’s the thinking that inspired our new print and digital campaign for Heinz, which proves that the brand doesn’t need a logo to be recognized.
We showed food that Heinz pairs best with in the shape of the Heinz keystone. With no additional branding, it’s a move few brands could pull off. The campaign launched in print, OOH, digital and will be going global in the near future.