LVII Meanz 57

Work / Heinz Ketchup / 2023 / Digital + Social

The Big Game’s coming up. But there’s a problem, no one knows what LVII means. Ahead of this year’s game, Heinz is using their iconic number 57 to put an end to confusing roman numerals. LVII meanz 57, so let’s just say 57.

Heinz launched with a video that proves that no one knows what LVII means. Now, they’re rallying fans to put an end to roman numerals and just say 57.

Anyone who votes to end roman numerals and just say 57 will be entered for a chance to win a limited edition, LVII MEANZ 57 bottle of Heinz Ketchup.

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