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IKEA Window Shopping

Work / IKEA / 2022 / Print/Outdoor

IKEA opened a new store in downtown Toronto, with home furnishings and décor ideas made for downtown living. 

To tell the city about it, we put IKEA showrooms in real Toronto living spaces, and turned the windows of those homes into IKEA billboards.

The campaign featured homes from different Toronto neighborhoods to highlight different living situations, from starter apartments to upscale homes.

We launched with a video showing different types of people in these showroom environments, from a mother and daughter playing cards in their family room to a bachelor drinking coffee by the window.