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Pumpkin Spice KD

Work / Kraft Dinner / 2020 / Digital + Social

For years, Starbucks has been the fall season’s unrivaled queen with its pumpkin spice latte. So together with Kraft Dinner, we hijacked the conversation by trolling it with Pumpkin Spice KD. It all started with one tweet that got the internet buzzing and clamoring to get one of 1000 available.

We even strategically placed our OOH.

The idea made headlines around the world. We even had to bring it to the U.S after high demand. Some thought it was a great idea, others thought it was the worst idea ever, but one thing was certain. Everyone was talking about Kraft Dinner.