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Bear Hug Bears

Work / Kraft Peanut Butter / 2018 / Digital + Social

Canada is huge, and with more than 3000km separating the 3 largest cities in the country a lot of Canadians are separated from the people they care about. In fact, 1 in 3 Canadians spend the holidays apart from their loved ones. So during the 2017 Holiday season, Kraft Peanut Butter delivered on their mission to help Canadians “stick together” by adding some magic to our iconic kraft bear duo.