Canada has more than a million small businesses, employing over 8 million people and accounting for 40 percent of the nation’s entire economic output. So, when the Coronavirus pandemic stuck the nation, and our small businesses, that impact was felt by Canadians from coast to coast. Together with Kraft Peanut Butter, we realized, Canadians didn’t need peanut butter ads, they needed to help their communities stay intact.
So, Kraft Peanut Butter replaced the ad campaign it intended to run with Stick Together For Small Business – a campaign that supported independent cafes, bakeries and restaurants across Canada with free content and paid amplification across social, digital, TV, and OOH, promoting their delivery and take-out services.
