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Ubear Hazelnut Spread Delivery

Work / Kraft Peanut Butter / 2021 / Digital + Social

We launched Ubear, the first delivery service run by bears, to give Canadians a taste of Kraft’s deliciously different Hazelnut Spread.

The bears hit the road on one of our competitor’s biggest days as part of the #KraftHazelnutTakeover. They also took over the conversation online and managed to convert some of the competition’s die-hard fans.