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Your Cheers. Their Ears.

Work / Kraft Peanut Butter / 2021 / Digital + Social

At the Tokyo 2020 Olympics, the arenas are noticeably quiet. Between travel restrictions and an outright ban on cheering from the IOC, athletes are competing without the support they rely on.

So we teamed up with Kraft Peanut Butter and Team Canada to give fans a way to #StickTogether with our athletes from 8000km away. Fans who visit can record their cheers, and we’ll send them straight to our athletes ears in Tokyo. Those cheers will land in custom playlists athletes can listen to thanks to custom green headphones they’ll wear throughout the Games.