It’s Not Just For Breakfast

People love maple syrup but they only tend to eat it with breakfast foods. To help people change their habits, we created a platform that showed it can be used for so much more.

We launched with videos showing people struggling to understand that maple can go in other dishes.

Then we followed it up with a series of social posts and OOH that showed a maple syrup drip swerving away from breakfast and making the choice to break the stereotype itself.