“The simplicity of the spine…informs such a robust system.”
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National Magazine Awards Foundation

National Magazine Awards

A design identity centred around the printed magazine’s simplest form.

The National Magazine Awards celebrate excellence in journalism and visual creation.

For their 2021 showcase, they needed a brand expression to help celebrate the best in Canadian journalism. So we created an identity centred around the printed magazine in its most distilled form: the spine.

Results & Recognition

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A minimalist image of a white book spine with the text, “44th National Magazine Awards,” in a red box, on a black background.
A close-up of a red magazine page peeking out beneath a white page. The visible part of the red page has "44th National Magazine Awards - 44es Prix du magazine canadien 2021" printed on it.
A modern graphic design featuring three smartphone-shaped awards in red, white, and gold, each with text denoting the level of achievement in magazine publishing or design, on a black background.
A laptop on a stone pedestal displaying a bright red screen with black text announcing the nominations for the National Magazine Awards. Four white book spines fall look like they’re falling down the page.

More Work