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Bad Advice

Work / Scotiabank / 2022 / Video

In a break from the sterile, product-focused, world of financial service advertising, Scotiabank decided to try something radically different: empathy.

Together, we let Canadians know that we understand just how overwhelming the daily onslaught of impersonal, unsolicited, advice has gotten. And it’s exactly that understanding that makes ScotiaAdvice+ different.