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Scotts Lawndry Detergent

Work / Scotts / 2021 / Experiential

To help lawn care brand Scotts stay top of mind during the winter offseason, we created a fresh-cut grass laundry detergent called Scotts Lawndry.

We launched on social and asked Canadians to share their love of the scent in order to win a bottle. To promote the detergent, we took cues from typical laundry detergent packaging and created content that borrowed from their look and feel.