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Shaw Business Local Love

Work / Shaw / 2020 / Digital + Social

As small businesses learned to navigate a new world of COVID-19 restrictions, Shaw Business wanted to step up to support and celebrate their SMB clients in a big way.

The Local Love initiative was a series of community support projects that spanned from March to December 2020. Efforts included donating ad space to businesses in need, spotlighting local businesses through a series of videos, and engaging the community to get involved with price-matching contests.