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Intimate Airdrop

Work / YWCA / 2018 / Digital + Social

To demonstrate the impact of sharing someone else’s intimate photos,  YWCA Canada used AirDrop – a function on iOS devices – to wirelessly share a powerful image to strangers.

The goal behind the campaign was to raise awareness of the impact that sharing non-consensual images can have on survivors, and to remind perpetrators that sharing non-consensual images is a criminal act.

The campaign was even posted on national and international blogs, helping the Intimate AirDrop reach even more phones.