YWCA Wall for Women

Domestic violence is a problem that hides in plain sight. And due to the pandemic, it’s risen 30% in Canada, causing an increased demand for YWCA services. 

So we partnered with artist Ola Volo to create the Wall for Women, a 42-foot tall mural of hope in downtown Vancouver with six hidden QR codes triggered by any smartphone camera. Each QR code brought people to a donation page to support YWCA services for women experiencing domestic abuse.