Decathlon
Ability Signs
Adding sports to the wheelchair symbol to highlight abilities instead of disabilities.
Decathlon is on a mission to democratize sports for the many, including people living with disabilities. To show what they’re capable of, we created Ability Signs: more than 25 custom symbols that changed the International Symbol of Access forever.
Results & Recognition
73
73 countries reached
227M
227 million organic impressions
439%
439% increase in brand mentions
Most shared social campaign in brand history
Adopted globally by Decathlon
