Using IKEA product names to capture that f*$%ing feeling we all get when we move.
In Quebec, everyone moves on the same day – a phenomenon aptly named Moving Day.
Moving is rarely a smooth process, and often the streets are full of people who are swearing.
Playing on the similarities between IKEA product names and Quebecois and English swear words, we joined the conversation by showing that IKEA has a solution for every Moving Day frustration.
