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Tangerine

Jumping Through Hoops

This dystopian world is full of hoops to jump through.

In this brand film for Tangerine, we imagine annoying complications – bloated processes, unnecessary steps, and janky user experiences – as literal hoops to jump through.

Canadians hop their way through this world full of hoops until they discover some reprieve: a bank with no hoops to jump through.

Results & Recognition

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A surreal image of a man in a business suit sitting atop a large circular stone hoop structure that balances on top of a ladder, set against a grey cloudy sky.

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