“Thinking outside the box.”

Purdys Chocolatier

Braille Box

Making the simple act of picking your favourite chocolate accessible to all.

Picking your favourite Purdys chocolate from a box is something that’s easily taken for granted. But for the blind and partially-sighted community, this is one of life’s small pleasures that they miss out on.

So, we created the Braille Box – a first-of-its-kind, fully accessible box of chocolates, designed in consultation with the blind and partially-sighted community. The box included a braille chocolate legend, braille orientation tabs, and a QR code for an accessible audio legend.

Results & Recognition

3x
Sold out 3 times
395x
395x earned media v. investment
Became a permanent product

A purple box of Purdys chocolates with raised Braille lettering sits in front of a backdrop with purple tones and golden wrapped gifts with purple ribbons, evoking a festive or holiday theme.

A purple box of Purdys chocolates with raised Braille lettering sits in front of a backdrop with purple tones and golden wrapped gifts with purple ribbons, evoking a festive or holiday theme.

Hands opening a purple box of Purdys chocolates, revealing an assortment of chocolates inside and Braille text on the inside lid.

A smiling woman in a green cardigan sits at a table, looking at the camera, with a purple box of Purdys chocolates and holiday decorations in the background.

A close-up of a hand tracing Braille text on the inside lid of a box of Purdys chocolates.

More Work