“WestJet is helping travelling parents connect with their kids.”
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WestJet

WestJet Flight Light

A night light that lets kids track their parents’ flight home.

The hardest part of travelling for work is being away from the ones you love. To help make business travel easier on families, WestJet created the Flight Light, a night light that uses live flight data to project a parent’s flight path onto their child’s bedroom ceiling.

Results & Recognition

  • 71%

    71% lift in business cabin bookings

  • 13%

    13% increase in premium bookings

ADC awards logoAtomic awards logoSIA awards logoMarketing Awards logoCommunication Arts logoEffie Awards logoCanadian Marketing Association logoApplied Arts Design logo
Fight light in a bedroom
Westjet flight light at night
The Flight light from aboveFlight light from the sideFlight light close upFlight light view from in front
Child in bedroom watching the flight lights on their ceiling.
Flight light projection on wall
Flight light from the side

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